Depois de Kanye West, Adidas não renova contrato com Beyoncé

All PBLICO content is protected by author rights under Portuguese law, according to the Terms and Conditions.

PBLICO subscribers have the option to offer up to six exclusive articles per month to friends or family by selecting

Oferecer artigo" at the top of the page. Support quality public-interest journalism.

The first controversy involved Kanye West, which culminated in the cancellation of Adidas's partnership with the artist in August of last year.

According to The Hollywood Reporter, Adidas has ended its commercial partnership with Beyoncé due to the partnership's poor economic results.

IvyPark, the singer's athletic clothing line, was founded in 2016 when she joined forces with entrepreneur Philip Green,

The owner of brands such as TopShop. Beyoncé later joined Adidas, where she relaunched the athletic line and developed new ideas and clothing for the brand,

But her success was not what she had hoped for. The contract, which expires at the end of the year, will be terminated by mutual agreement.

For more trending stories